I don’t know what’s in the water in Italy, but the country knows its lingerie, so I’m sharing my favorite Italian lingerie brands to spice up your wardrobe.
Italian brands have made a name for themselves in the world of intimates through timelessly seductive underwear, feminine bras, and showstopping lingerie sets.
Boudoir-style clothing is super on-trend this season, with corsets, silk slips, and lace trim dominating runways and streetwear.
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Italian lingerie brands are all about giving a luxe and elegant look while staying in line with modern trends.
If you want to add some effortlessly chic undergarments to your collection, check out these top Italian lingerie brands.
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Italian Lingerie Brands to Spice Up Your Wardrobe
1. La Perla
I recommend shopping La Perla’s gorgeous high-end lingerie collection for an extra confidence boost on your next romantic night out.
First established in 1954, this Italian brand adds some oomph to special occasions with the intricate detailing and exquisite designs used in all its pieces.
La Perla is a premium lingerie brand that offers high-quality nightgowns, robes, and Italian lingerie made from fabrics like silk and lace.
The craftsmanship of La Perla’s pieces is next level, and the Souple Triangle Bra is at the top of my wishlist.
This Italian underwear brand has been spotted on some of the world’s most beautiful celebs like Beyonce and Blake Lively—count me in!
2. Initissimi
Want to invest in some lingerie basics that are anything but dull? Intimissimi is the brand for you because it expertly brings an haute couture feel to classic bras, underwear, and more.
This luxury lingerie brand stands out because it only uses premium materials and strives to create timeless designs that you can wear for years.
Intimissimi was established in 1996 and offers a wide range of high-quality lingerie essentials that you can wear in everyday life or on special nights when you want to serve looks.
Intissimi’s pieces come in various styles and colors, from bold brights to classic blacks—all feature an impressive attention to detail, like the gorgeous Pretty Flowers Tulle and Lacy Bodysuit.
3. Cosabella
Cosabella is a lingerie brand founded by a husband and wife duo in 1983—the brand takes its name from the Italian phrase for “beautiful thing.”
With incredible attention to detail, this classic Italian lingerie company aims to create beautiful, practical pieces that instill confidence.
I love that Cosabella works exclusively with small artisan workshops based in Italy and the brand’s inclusive range of standard to extended sizes.
One of my favorite Cosabella pieces is the Khana Robe, designed with Italian-inspired elegance and romanticism.
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4. Yamamay
Yamamay has been a staple of the Italian lingerie industry for over 20 years, though the brand’s name has roots in Japan.
Inspired by the Bombix yamamay Japanese silkworm, Yamamay strives to create quality products that make women shine with ethereal beauty.
The Italian-based company prioritizes sustainability and inclusivity through its luxury underwear, bras, and nightgown collections.
Vestiaire Collective is a great place to shop for Yamamay products, like this luxurious Silk Corset.
5. Versace
Versace is among the most iconic and well-known names on this Italian lingerie brand list.
The upscale Italian fashion house was launched in 1978 and is famous for its clothing and accessories inspired by classic Greek mythology—the brand’s logo is even a depiction of Medusa.
Versace’s creations ooze sultry luxury, and its bra and underwear selections are no exception.
Mix up your lingerie game with the Greca Border Thong, an understated piece that hugs your curves in all the best places.
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6. Gucci
Of course, we all know and love Gucci for its timeless designs that scream elegance and classic Italian style.
Founded over 100 years ago in the Tuscany region of Italy, Gucci is a fashion industry staple and sells some stunning intimates.
There’s no denying Gucci knows its stuff when it comes to high-end clothing that will never go out of style.
The ultra-luxe GG Net Corset is my top pick if you want to splurge on a versatile piece that can be worn as a traditional undergarment or styled as an eye-catching top.
7. Diesel
Last up on this roundup of the best Italian lingerie brands is another familiar favorite, Diesel, a top Italian clothing company since the late 1970s.
Diesel has earned a reputation for its bold designs featuring edgy denim, leather, and metal elements.
On the softer side, Diesel also offers a range of stunning lingerie pieces, including bras, underwear, and bodysuits.
The brand’s Ufst-Sadie-L G-String has a sultry silhouette and incorporates some subtle Diesel branding—simply put, it’s stunning!
Don’t forget to check this list of the top Italian lingerie brands next time you shop for a seductive undergarment. You could even wear some of these items if you’re doing dares for couples on a date night!
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FAQs
Lingerie brands in Italy are famous for timelessly seductive pieces made from high-quality materials.
Companies like Ambra Corsetteria Italiana, Malena Lingerie, and Flora Lastraioli are popular in Italy.
Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
