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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Ladder toss frame with balls over the rungs.

6 Fun Lawn Games

Memorial Day is just around the corner, which means we’re officially approaching backyard barbecue season! Stock up on these fun lawn games for your outdoor get-togethers and cabin weekends in the coming months. To make things easy for you, you can shop for these products by clicking directly on the images, the shopping buttons, and …

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Woman wearing denim shorts standing in a lavender field.

The ULTIMATE Denim Shorts Roundup

Mid-rise, high-rise, long, or short, there’s no mistaking that when the weather gets warm, denim shorts become the essential summer uniform! The right pair will take you everywhere from music festivals to backyard barbecues. Keep reading to discover my picks for the best denim shorts! To make things easy for you, you can shop these …

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A pair of Nike Air Force 1 '07 women's white leather sneakers.

6 Must-Have White Sneakers

White sneakers just make everything easy. This versatile footwear staple is a go-to when I don’t know what shoes to wear, or just need a shoe that’s comfortable, but still stylish. The white sneakers below are a few of my favorites! To make things easy for you, you can shop these products by clicking directly …

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