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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Woman cuts off her parents, by lifestyle blogger What the Fab.

Wealthy Daughter Refuses to Support Her Poor Parents Unless They Cut Off Her Brother. She Doesn’t See the Problem

As their parents start to age, successful adult children often begin offering financial support. Fixed budgets and thin retirement funds can make it difficult for elderly parents to maintain the lifestyle they had when they were working. This was the case for one daughter, who offered her parents $500 a month for support with groceries …

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AITA story, by lifestyle blogger What the Fab

My Girlfriend Refuses to Let Me Have “Me Time” on Vacation. We Can’t Decide Who’s Wrong

How much time with your significant other is too much? In this situation, a man woke up extra early on vacation to get a few moments of alone time, only to be shocked when his girlfriend woke up in tears, accusing him of ignoring her. Baffled, the man turned to the internet to ask, “[Am …

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