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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Underrated cities in California

23 Underrated Cities in California to Discover Before Crowds Do

The best places to visit in California span far past Los Angeles’ iconic Hollywood sign. Across the state, lesser-known cities and towns boast natural beauty, sweeping coastlines, and unique cultural experiences that can’t be found in more popular destinations like San Francisco. Even better, these destinations lack the crowds and sky-high pricing of California’s tourist …

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