POSTS
Tropical Bachelorette Party Ideas: Decor, Goody Bags, Games, and More!
The Best Hiking in Phoenix
Episode #63: The Burnout Epidemic: A Deep Dive Into Personal Care With Burnout Management Coach Emily Ballesteros
9 Fun Ways to Uplevel Your Bar Cart Accessories
6 Best Korean Skincare Products
6 Amazon Kitchen Gadgets Under $25
The Ultimate Sedona Vortex Guide
My Top 7 Water-Based Makeup Primer Picks

Hey there!
I’m Elise,
writer and founder behind What The Fab, a travel and lifestyle blog based in California, founded in 2012.
A few years ago, I left my corporate job at Google to chase my dreams: being an entrepreneur and helping you find fabulous in the everyday.
Between thousands of blog posts, my podcast, Lightroom presets, and my SEO course, you’ll find tons of resources here to support you. Whether you’re looking for a travel guide for your next vacation or tips for growing and scaling your online business, I’ve got you.
I’m a firm believer that you can be of both substance and style and I hope What The Fab inspires you to live life a little bolder.
As seen on



The What the Fab podcast is a show where empowered women empower women through candid conversations, inspiring stories, and tangible life tips. The topics vary widely, from income reports to amplifying other women’s voices, all in an effort to help you be the best version of yourself.


3 Steps to Creating Passive Revenue From Your Blog
(and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!)
to go from hustling in obscurity to raking in dollars while you sleep in my free masterclass.
I’m super passionate about helping women make more money—because when women are financially independent, they have more choices. It’s why I share things like my business’ income reports on my podcast. And, why I’ve created my flagship program, Six-Figure SEO.