Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Well hello, April! Q1 has come to a close and March brought birthdays, spring and Persian New Year. Find me on instagram, here. Captions read top to bottom, left to right.
Celebrated this handsome guy’s birthday on the 1st. Love him. <3
Birthday cake with birthday dalmatians.
Pink sparkly mani + leopard print.
Floral nail art by Topcoat.
Simple yet chic sparkle mani.
Doing a fun Insta campaign with Secret Deodorant.
Coming back home to the city.
Sparkly statement necklaces.
On a hike with my love in Muir Woods.
Beautiful day for a hike up north.
New favorite sushi place, Sushi Bistro.
Relaxing in nature up at Muir Woods.
Yummy brunch at Lolo.
Wine and cheese night with homemade bread.
Breakfast at the Googleplex—dungeness crab, asparagus and scrambled eggs. Yum.
Lots of nail polish colors, all for one fabulous mani.
Successful shopping day with Banana/Gap friends&fam discount. Shop the pieces here.
Florals and stripes.
Dinner at Ala Romana with MAC to celebrate their new store opening!
Brunch at Chambers. Freaking delish.
Brownies and espresso ice cream.
This little muppet.
Persian tea and desserts.
Flowers, balloons and wine on my desk! Celebrating my first engineer getting hired at Google.
Getting makeup done at the new MAC flagship store on Powell St.
With one of MAC’s talented senior artists.
My beauty routine just got a lot more exciting, thanks to MAC! Shop my new favorite products here.
So much makeup. So much fun.
Fun little video I made for a campaign with Rimmel London. You can see the full post and a review of their Stay Matte Foundation (and my before/after pics) here.
Sissy came into town and the first thing we did was go get Bi-Rite.
Sister’s sparkly space mani.
Had such a fun night at AsiaSF celebrating my girl Nicole’s birthday!
Hangover cure the next morning at Boogaloos.