Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Super Bowl City right by our office was a huge pain in the ass, but the puppy bowl was adorable.
Sunny days in the Mission.
Beautiful sunsets in the city.
Off to NYC!
Two nights of events at our Google NYC office.
Power breakfast in bed.
Fluffy ricotta orange blossom pancakes.
Street art around NYC.
Chilly day in Brooklyn.
Models rehearsing before the Desigual show.
Runway finale at Lie Sang Bong.
Mathieu Mirano presentation.
Snowy day in SoHo.
Top of the Empire State Building with my love.
So much fun wall art in SoHo. Love this snowy photo with my man! <3
Delicious brunch at Forager’s Table.
Warm drinks and beanies.
Enjoying the snowy evening.
Omied was craving In-N-Out, and I have little to no willpower.
Lunar New Year leftovers.
Had a long day of shooting in this gorgeous house in the Oakland Hills.