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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Underrated cities in Italy, by travel blogger What the Fab

16 Underrated Cities in Italy to Visit Before Tourism Ruins Them

Rome may boast unique history, but its crowds of tourists are the same—if not worse—as many of Europe’s other popular cities. Meanwhile, Milan receives mixed reviews, leaving many tourists feeling like the cosmopolitan city is overrated. We’d never say to skip Rome (the city is bustling for good reason), but when you’re ready to experience …

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Underrated cities in England, by travel blogger What the Fab

16 Underrated Cities in England That Aren’t London

When you tire of London’s crowds of tourists and cheesy souvenir stores, escape to the country’s lesser-known cities. Though London gets the hype, England offers charming medieval towns, coastal cities, and rolling landscapes that hardly get busy. These cities boast just as much culture and history as the country’s better-known destinations without the frustration of …

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