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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Boomer opinions, by lifestyle blogger What the Fab.

“Shh..Don’t Tell!” 12 Boomer Opinions Gen Z Doesn’t Want You to Know They Agree With

Boomer opinions usually are the subject of mockery by Gen Z, but based on a recent discussion, it seems like the younger generation is catching onto some of the learned and lived wisdom that the older generation has to share. When asked for their “I’m with the Boomers on this” opinion, both Gen Z and …

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Korean skincare for anti-aging, by beauty blogger What the Fab.

9 Mindblowing Korean Skincare Products That Will Take YEARS Off Your Face with Anti-Aging Formulas

There’s no reason to struggle with fine lines and wrinkles when advanced Korean skincare for anti-aging exists. These Asian beauty products are known for their ability to reduce the effects of time and take years off fragile skin. Even if you’ve yet to experience these skin conditions, it’s never too early to start staying mindful …

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Sister witholds inheritance from her brother, by lifestyle blogger What the Fab.

Sister Refuses to Share Dad’s Inheritance with Her Reckless Brother. He’s Furious, but Some Think Her Reasons Are Justified

Money, especially inheritances, can cause massive family rifts. That was the case when a woman purposely chose not to share the wealth from her late father’s estate with her half-brother. Was keeping the money away from her older brother a smart move or plain sibling pettiness? When the woman asked if she was in the …

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Worst fast food chains in America, by lifestyle blogger What the Fab.

9 Worst Fast Food Chains in America Not Worth Going to Anymore

USA fast food restaurants are typically synonymous with cheap American bites and speedy drive-thrus, but they’re definitely not made equally. While we might all be able to agree that McDonald’s fries reign supreme, the great Chick-fil-A vs. Popeyes chicken sandwich debate made it obvious that the country isn’t on the same page about many popular …

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Maid of honor duties, by lifestyle blogger What the Fab

Bride Requires Her Future SIL to Pay for the Wedding. Sister Cancels the Whole Thing, and Some Say She’s Wrong for It

The families of the happy couple and wedding party play a huge role in making sure the big day goes off without a hitch, but how far does that generosity extend? Do maid of honor duties include paying for the wedding? One bride pushed the limit when she made her future sister-in-law her maid of …

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