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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

Disgusting foods, by lifestyle blogger What the Fab

8 Disgusting Foods That Are Barely Even Edible

The world’s most disgusting foods prove that just because you can eat something doesn’t mean you should. Although everyone has different preferences, the most disgusting foods are almost universally hated. These gross foods aren’t so subjective—it’s tough to imagine diners who enjoy being served cheese with maggots or lutefisk. Recently, the internet was asked, “What’s …

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Bad travel advice, by travel blogger What the Fab

9 Useless Pieces of Travel Advice That Might Ruin Your Vacation

With so many convincing guidebooks, travel vloggers, and so-called travel “experts” claiming to know insider tips for an amazing vacation, it can be tough to figure out when you’re receiving bad travel advice. When asked, “What has been the dumbest piece of travel advice you’ve ever been given?” frequent travelers of the internet jumped in …

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Son fails at chores, by lifestyle blogger What the Fab

This Mom’s Clever Trick Will Force Your Lazy Teenager to Do Their Chores

Household chores are exactly that—chores. They might not be the most enjoyable tasks, but they’re necessary for keeping your living space tidy and clean, especially if you live with others. It’s not uncommon for children to try to get out of their chores, but one teenager took avoiding his responsibilities to a new level. When …

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Military punishments, by lifestyle blogger What the Fab

11 Hilarious Miltary Punishments That You Won’t Believe Really Happened

Military punishments may not be quite as brutal as they sound. Serious breaches of military law within the U.S. Air Force, Army, Coast Guard, Marines, and Navy come with a court martial for general court, special court, or summary court. This often results in severe punishment like dishonorable discharge. However, some military leaders find more—erm—creative …

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