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Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.

19 Most Underrated Cities in the US to Visit Before Tourism Ruins Them

Tourism changing the cultural landscape of the world’s most-loved destinations has been a hot topic of conversation lately. Take Bali, Indonesia, and Tulum, Mexico, for example. These once quiet, local havens are now overrun with photographers, influencers, and tourists distilling local culture. In the United States, tourist hotspots like Miami, New York, and Los Angeles …

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