Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Delicious Reuben sand at Wise Son’s deli.
We also got the cheesy pastrami fries. It’s safe to say I could have eaten the entire plate by myself.
Loved these vintage perfume bottles at the Alameda flea market.
Awesome vintage phones that reminded me of Cruella de Vil.
Scores from Alameda. Vintage Coach purse and jewelry, all for under $30!
Pretty sunflowers on a morning stroll.
Hitting up the Ferry Building for the farmer’s market.
Meeting in Oakland with a view of Lake Merritt.
Funky mushrooms at the market.
Took a gorgeous ferry ride around Angel Island and out into the bay. See all the pics here.
Beautiful sunset at the end of our boat ride.
Spent the evening in Tiburon with friends.
Backstage for Priscilla, Queen of the Desert! See the full post, here.
SHN is back in action this fall. Hooray!!
Had so much fun hosting a blogger night with SHN. Me n my blogger babes.
Pink paint brush costumes backstage.
Allison and Jon were visiting from SoCal and made us an awesome (& my first!) Shabbat dinner.
Check out that spread. Amazing.
Grabbed these tattoos at the SF Street Food Festival. Look at my man’s sexy jawline! Geez.
Yummy Onigilly bites at SFSFF.
These sleeping beauties got up at the butt crack of dawn to help me set up for the VIP area of the Street Food Festival. I have the best friends ever <3.
Off to Vegas for MAGIC Market Week! See the full recap, here.
You know I love a cinched waist and full skirt! Thanks to The Factory Label.
Met Naima from America’s Next Top Model at SAP’s event. She was so sweet.
Hamachi sashimi = yummy in my tummy.
Went a little belt crazy at Ambiance, SF.
Heading towards the Golden Gate Bridge so we can get to Tahoe for the 3 day weekend (it took us 7 hours!!!)
Tahoe over Labor Day = frat party.
Enjoying the sunset from our cabin in Tahoe. Also, a huge freaking bear walked by!