Little purple riding hood

I’ve been getting into a new workout routine and taking advantage of the evening fitness classes at Google. On any given weeknight you can find me doing kick boxing, barre method, pilates, spin class or weight lifting. I love the variety because it keeps me engaged and looking forward to the next class. The other thing that keeps me from getting bored? Fun workout clothes! I know I’m not the only one who finds motivation to hit the gym in a cute workout outfit.

I’m always on the lookout for chic activewear, and I love supporting local designers, so I’m excited to be featuring DDCC on the blog today. I first heard about DDCC through Fashion Incubator SF in Macy’s at Union Square. The Incubator turns fashion apparel designers into successful entrepreneurs, and Diana Mitchell, DDCC’s designer, is a resident. She’s recently launched a kickstarter project to help fund the launch of DDCC’s Spring 2014 collection. Check it out to hear DDCC’s story and for some fab activewear at great prices (I’m a big fan of the V Capri with turquoise stitching!).

Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.