Chic-Finder

Hi friends! Today’s post includes an outfit worn to a blogger friend’s birthday brunch at Jones, and some snaps from playing around on the new fashion app, Chic-Finder!

There’s something really chic about a slouchy tee tucked into high-waisted pants. I never thought I could pull off high-waisted pants, but I tried these on on a whim and loved them! It’s been fun looking at the tops in my closet with an eye towards pairings that will work with these new pants.

So, let’s talk about Chic-Finder! I always love trying out new fashion apps because I feel like the combination of style + tech is very San Francisco. Chic-Finder just recently launched on the app store, and it’s great for finding new trends. My favorite part about the app is that it makes it super easy to find similar styles and pieces you’ve seen on celebs and loved. Love Kate Middleton’s dress (silly question—I mean who doesn’t, really?)? Just upload a photo of Kate in her frock and Chic-Finder will do the rest to find similar dresses.

Since I run with a pretty fashionable crowd, sometimes it can be tough to nail down where my friends’ pieces are from (“Oh, this old thing? I picked it up in a little boutique in Barcelona.”), which makes it hard to find a piece similar to the one they’re wearing and that I’m inspired by. So at our blogger brunch, I played around with the similar style feature using my friend Keily’s dress as inspiration.

What a hottie! I love this dress, and I want to find a few options that are similar…

So I snap a photo of Keily and upload it to Chic-Finder…

And voila! Dresses with very similar prints pop right up!

It’s sort of like fashion magic. Which happens to be my favorite kind of magic. I can’t wait to try it with some of my favorite celebrity style crushes—Heidi, I’m lookin at you.

Go on with your fashionable self and download Chic-Finder! Tweet me your favorite finds! @WTFab1

Elise Armitage

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.