I can’t even with how fast this year has gone by. It’s practically the holidays, y’all! October was so busy with work that I ‘grammed about half as much as I usually do. That’s how you know I’m busy, when I don’t even have time to ‘gram! Captions read clockwise, starting in the upper left. Find me on Insta, @wtfab.
I was so inspired by Yayoi Kusama’s Infinity Mirrors that we created one for Googlers to enjoy at an event in Mountain View. It was epic!
We also did a giant balloon garland for the event. It was cute until the balloons started popping loudly and people thought it was gun shots. :/
Did a fun campaign on Insta with Lauren Ralph Lauren. Love this burgundy sequin skirt for the holidays!
Comfiest denim top and new OTK boots. 
Weekend trip to Carmel and we stopped by Bixby bridge, which I’d never visited before.
Hiking at beautiful Point Lobos.
Kayaking around the Elkhorn Slough and making (stinky) new friends.
Booked my flights to India and the Maldives! Thanks to everyone who sent me such awesome recs for where to eat/go while I’m there.
Celebrated the relaunch and redesign of What The Fab with a party! You can see the recap here.
Champs and silk.
Spent my birthday relaxing at Archimedes Banya. The 90-minute massages were pure bliss, and I felt like I was high all day afterwards.
Went to the Museum of Ice Cream with the fam and we had so much fun. You can see all our pics here!
Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
