Hello, beautiful people! I’m thrilled to announce the launch of WTFab! Wtf is WTFab you ask? Why, it’s your one-stop-source for adding a little zest and fabulousness to your life! Follow for tips, tricks, daily musings and delicious secrets on how to stay fabulous.
I’ve been wanting to start a blog for a while now, but could never pin down one thing to blog about. Google “blogger advice” and all the pages tell you to focus on one niche topic that you love. So I racked my brain for “the one.” I could start the one billionth fashion blog? Lame. I could start a fitness blog? I’m exhausted just thinking about it. I could write opinion pieces about current events? I write about “serious” issues all day at work (I love my job, but want a different writing outlet for my after-hours). I want something fun and light-hearted.
Then I realized, choosing a niche blog topic and writing for SEO and craycray Google Analytics is for people who are trying to turn a profit. And the luxury of this blog is that it isn’t for work or for the man. It’s for fun! So I decided to blog about all the fabulous things I love, whether it’s fashion, food, beauty, my travel adventures or lolcatz. And WTFab was born. (jk about the lolcatz. Sorry, that’s a different blog.)
I’m excited to get started! I have so many ideas bouncing around in my head, and I find a lot of inspiration in the city I live in, the people I love, and the jewelry I envy.
For now, I’ll leave you with this little tidbit: Fabulous is a state of mind. But a great pair of shoes doesn’t hurt either.

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Rob
Tuesday 19th of March 2013
Love your work!
WTFab
Thursday 16th of August 2012
Why thank you! =)
Anonymous
Wednesday 15th of August 2012
You're fabulous!! Love your blog :)