Vintage stores are underrated. And San Francisco is teeming with them. I recently set out on a vintage shopping expedition with my BFF Nicole, who is a professional photographer, videographer and editor in SF. This collaboration was her idea, and I was thrilled. Vintage shopping is SO much fun. It’s like a treasure hunt, but one that’s set back in time. In this video that Nicole shot and edited, I try on a bunch of cute retro dresses, spanning from the 50’s-70’s.
You can see more of Nicole’s vids on her Vimeo account, and check out her blog to see what shoots she’s working on.
And yes, I totally bought the maroon boots that I tried on in the vid. They were part of one of my recent OOTDs!
Special thanks to Idol Vintage and Clothes Contact for letting us shoot our vid in their stores.

Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.