Elise Armitage is an entrepreneur and founder of What The Fab, a travel + lifestyle blog based in California. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams: being an entrepreneur and helping women find fabulous in the everyday. Since then, she’s launched her SEO course Six-Figure SEO, where she teaches bloggers how to create a passive revenue stream from their website using SEO. Featured in publications like Forbes, Elle, HerMoney, and Real Simple, Elise is a firm believer that you can be of both substance and style.
Vintage stores are underrated. And San Francisco is teeming with them. I recently set out on a vintage shopping expedition with my BFF Nicole, who is a professional photographer, videographer and editor in SF. This collaboration was her idea, and I was thrilled. Vintage shopping is SO much fun. It’s like a treasure hunt, but one that’s set back in time. In this video that Nicole shot and edited, I try on a bunch of cute retro dresses, spanning from the 50’s-70’s.
You can see more of Nicole’s vids on her Vimeo account, and check out her blog to see what shoots she’s working on.
And yes, I totally bought the maroon boots that I tried on in the vid. They were part of one of my recent OOTDs!